Book Publishing Identity

The aim of this brief was to design and develop a visual identity for a book publisher and develop six book covers, two for each genre.
The company’s target audience are young adults, and the aim is to spark a passion for reading in them, through books that promote wellbeing. The name Alma, which means ‘soul’, supports the company’s mission and values. Each genre has a different colour spine, and the book covers feature illustrations with elements from each book. Graphic elements featuring nature were incorporated into the visual design system.