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WellTea
Visualising mental health
Logo Design, Branding, Packaging Design, Interactive Stall.
Date
June 2022
Welltea is aimed at university students with the purpose of communicating psychological tools focusing on gratitude and mindfulness.
For the brand I chose to work with a fun and playful font to create the logo. The colour palette compliments the brand’s purpose of teaching mental health techniques focused on wellbeing, it includes different shades of green and blue. The brand identity includes a series of graphics representing tea leaves and symbols related to mindfulness.
The drink stall offers an interactive opportunity for students to create their own tea blend. The packaging features mental health techniques and questions that spark reflection and conversation with friends. At home, students can practice mindfulness while drinking the tea with the instructions inside the box. Also, there are gratitude cards consisting of a monthly challenge to write 3 things you are grateful for each day.
We hope students find a sense of appreciation and thankfulness for the good parts of their life, helping them build resilience, growth, and general wellbeing.
